C-Suite Executive
New Business Sales Director (Workforce Management)
Job ID:
ar119
Salary:
£50,000 - £80,000 BASE (DOE) + Uncapped Commission
Location:
National Remote
Job Type:
Full Time Permanent
Description:
Ainsworth Recruitment has been exclusively retained to appoint a high-calibre Sales Director for a specialised technology partner in the health and social care sector. Since 2016, our client has developed a robust workforce platform designed to solve the most critical pressure point in care delivery: the workforce.
Unlike generalist providers, the focus is 100% on the care sector. The end-to-end platform supports the entire employee journey—from hiring and training to bank management and neutral vendor solutions.
Sector: Residential Care | High-Growth SaaS
Location: UK (Hybrid/Remote with frequent national travel)
The Role
This is a pure new business (Hunter) role. The successful candidate will be responsible for growing the workforce management portfolio through self-generated leads and relationship-led selling.
In the residential care sector, trust is built face-to-face. While digital tools are utilised, the default approach is in-person interaction. You will be on-site with prospects, understanding their operational pain points and building long-term credibility with senior stakeholders.
Key Responsibilities:
Strategic Prospecting: Build and execute a self-generated new business plan, owning your target account list from scratch.
On-Site Discovery: Spend significant time on-site with residential care providers to understand their operations and build value-based cases for change.
Full Sales Lifecycle: Lead the process from initial outreach and multi-stakeholder navigation (Ops, HR, Finance, Digital) through to proposal and close.
SaaS Implementation: Deliver modular or end-to-end solutions depending on the client’s digital maturity.
Cross-Functional Handover: Ensure a seamless transition of new clients to the Implementation and Success teams.
Requirements:
SaaS Background: A proven track record in SaaS (Software as a Service) sales is essential, with a deep understanding of recurring revenue models.
Sector Expertise: Proven success in new business sales specifically within Residential Care.
Product Knowledge: Experience selling workforce technology (e.g., Rostering, HR, Payroll, Time & Attendance, or Bank Management).
Resilience: Comfortable in a role with limited inbound demand; you are a self-starter who excels at generating your own pipeline.
Mobility: A willingness to travel extensively across the UK to meet clients in person.
Apply today or contact Di at Ainsworth Recruitment for a confidential discussion about this exciting opportunity.
Our Commitment
Ainsworth Recruitment is steadfastly committed to promoting equality, diversity, and inclusion. We actively encourage applications from all qualified candidates regardless of their background. Furthermore, we are dedicated to providing transparent feedback and consistent support throughout your job search journey.