Rec 2 Rec
Head of Marketing
Job ID:
AR1052
Salary:
£50,000
Location:
Nationwide
Job Type:
Full Time Permanent
Description:
Ainsworth Recruitment is delighted to be working with a leading healthcare organisation to find a highly motivated and results-driven Head of Marketing. This is a key leadership role responsible for developing and implementing strategic marketing initiatives that attract healthcare professionals and employers, strengthen brand positioning, and drive business growth nationwide.
Key Responsibilities
Strategic Planning
Develop and execute comprehensive marketing strategies to attract both healthcare professionals (candidates) and healthcare providers (clients).
Conduct market research to stay ahead of trends in healthcare recruitment and competitor activities.
Align all marketing efforts directly with core business goals, such as candidate acquisition, client retention, and brand visibility.
Brand & Reputation Management
Build and maintain a strong, positive brand presence within the healthcare sector.
Ensure all marketing materials adhere to strict healthcare industry regulations and ethical standards.
Manage the organisation's online reputation through review platforms, testimonials, and employer branding initiatives.
Digital Marketing & Lead Generation
Run multi-channel campaigns across SEO, PPC, social media, email, and content marketing to generate high-quality leads.
Develop targeted campaigns for specific healthcare professionals (Nurses, Support Workers, Healthcare Assistants) and for hiring organisations.
Track and optimise conversion rates using data-driven insights.
Candidate Attraction & Engagement
Create campaigns that effectively showcase job opportunities and career benefits for healthcare professionals.
Manage candidate pipelines using recruitment marketing automation tools.
Organise and execute events, webinars, and virtual job fairs to engage with potential candidates.
Client Acquisition & Retention
Position the organisation as a trusted and reliable partner for healthcare employers.
Develop tailored marketing collateral, including brochures, case studies, and proposals, for healthcare providers.
Support the sales and recruitment teams with dedicated lead nurturing campaigns.
Content & Communication
Produce valuable content, such as blogs, newsletters, and whitepapers, that addresses workforce challenges and provides career advice for candidates.
Ensure all messaging is tailored to different stakeholders, including candidates, clients, regulators, and internal staff.
Manage PR activities and build partnerships with healthcare associations or professional bodies.
Analytics & Reporting
Monitor marketing campaign performance and provide clear reports on ROI.
Use data to refine targeting strategies and identify which channels attract the most suitable candidates
Provide leadership with actionable insights on market trends and new opportunities.
Compliance & Ethics
Ensure all marketing activities comply with GDPR, healthcare recruitment regulations, and advertising standards.
Maintain ethical communication, particularly regarding sensitive topics like employment, patient care, and workforce shortages.
Requirements:
Essential
4–6 years of marketing experience, with a strong preference for backgrounds in recruitment, staffing, or the healthcare sector.
In-depth knowledge of digital marketing tools and platforms (e.g., Google Ads, Indeed, LinkedIn, CRM systems, email marketing).
A proven track record in lead generation, campaign management, and ROI reporting.
Exceptional communication, copywriting, and storytelling skills.
Strong organisational skills and the ability to manage multiple campaigns simultaneously.
Desirable
Direct experience in healthcare recruitment or the wider healthcare industry.
Knowledge of healthcare compliance standards and recruitment regulations.
Familiarity with marketing automation platforms.
Previous experience managing events, webinars, or career fairs.
A professional marketing qualification (e.g., CIM or equivalent).
Want to know more?
Apply today or contact Di at Ainsworth Recruitment for a confidential discussion about this exciting opportunity.
Our Commitment
Ainsworth Recruitment is steadfastly committed to promoting equality, diversity, and inclusion. We actively encourage applications from all qualified candidates regardless of their background. Furthermore, we are dedicated to providing transparent feedback and consistent support throughout your job search journey.